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Sponsored posts: earning media through influencer marketing
In a study about social advertising published last May, Forrester evaluated the success of two widely used social media marketing strategies to promote brand awareness: organic posting (brand...
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More on Sponsored Posts: Insights from the eCairn database
Our recent post about sponsoring posts as a way to drive brand awareness mentioned two important components of a sponsored posts campaign: where you engage and who you engage. What are the tribes where...
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